The great thing about being a virtual assistant is that everything you learn about your business can be converted to a client service if you wish. Creating a virtual assistant website falls into this category. Learning to build your own website will help you:
This year, we have had quite a focus on creating websites, content marketing, and blogging, generating traffic and SEO (search engine optimization)and a 30-day list building program in our training program.
It’s a bit like popping those bubbles in bubble wrap, once you pop one you just have to pop them all!
Just like eating an elephant, you take one small piece at a time when learning to create your own website. If you try and do it all at once you will feel overwhelmed and frustrated.
A well-performing website takes several months of constant attention to get to that pinnacle. If you realize this right at the beginning it will save you a lot of heartaches further down the track.
What are the steps in creating your site?
Important – Don’t wait for “perfection” before publishing, start with 3 basic pages and add as you learn more about what interests your potential clients. Start with a home page, about page and contact us page. See below about what to include on your home page.
When you start out this can seem difficult to do however, there is nothing easier. Just think about what a potential client would put into google and start from there. The Google autocomplete and people also asked functions will help you define this. If you are really stuck – ask others what they would put into google to find a virtual assistant. These days people tend to have questions with more than 3 words included because they want to narrow down the results. This is what you are looking for. Once you have some seed keywords you can start to write relevant content.
Pick a group that you are a member of and have interactions with. Make sure there are business owners included in the membership (or find a business group to join). Ask a question about what they would like you to write about. For example, I am a virtual assistant specializing in [insert the service you want clients for] and I’m looking for ideas on writing new content for my website. What would you be interested in reading?
Domain names don’t necessarily need to be the name of your business you can also find domain names that mean something to clients. For example, if you offer editing and proofreading you could find a domain name that explains that. Irrespective, make sure the domain name isn’t too long as you will also have that email address and there is more chance of typing errors. Pick a domain name that others will remember and won’t find too hard or long to type out. We use Crazy Domains to do a search on.
Website hosting is pretty reasonable these days but just read the fine print on what is included. To run WordPress you will need a database for example. We use 121 Information because they will install WordPress for you. They will also help with templates and plugins which makes it easy to set up.
We use ThriveThemes and provide them to our financial members as well. We also use the Thrive plugins because they are geared towards engaging your visitors and lead generation. Make sure the theme you choose will provide all the functionality you want as this can be restricting further down the track. While there are a lot of plugins available, too many can slow down your site.
The structure of your about page can help you position your business where you want it to be in the marketplace. This is why I recommend you start here, then create the home page and then the contact page. What to include on your about page:
The best WordPress plugin for this is Yoast SEO Plugin. The plugin will help you understand SEO for each of the articles you write. Just follow their instructions and complete their basic free course to learn more.
If you don’t already own a mail manager then head on over to MailChimp and set up a free account. Then set up your first mailing list and link it to your WordPress site. You can get a free account that will manage up to 2000 email addresses. MailChimp also makes it easy to link your WordPress capture forms to.
The free download will provide an incentive for your visitors to sign up for your mailing list. It can be a free checklist or resource list. A spreadsheet or swipe file or even a cheat sheet. Similar to the Website cheat list I am offering as part of this article.
When you are writing the content for your website, think about what resource would make the reader’s life easier to include. You could be writing about time management for example and offer a default diary template for your readers. If you were writing about social media you could offer a social media calendar. Do you get the idea? If you are stuck, drop me a line at [email protected] and I would be happy to help with some suggestions.
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