Your business profile is an important document that forms the basis of all your lead generation and marketing. Clients will be swayed after reading the document on whether to hire you or not.
Its important that your document reads as a business profile and not a CV or Resume. It is the first impression that a potential client has of you and you want them to treat you as a business owner and not their employee.
Your Business and Contact Details including the hours that you are available. If you offer onsite visits, this should be mentioned as well with your location.
The start of the document should summarize your why (why you are in business), what you do, who you help and how you help them.
This is where you position your business and bring in your key marketing messages, attributes and what sets you apart from your competitors.
Add at least one testimonial at the end of the section.
A guarantee takes all the risk of purchase away from your client and puts the onus on you to provide a quality service. Nothing less than a 100% guarantee or you money refunded in full for the first week or job will do. This type of guarantee also means that you have to do your due diligence on all clients before you agree to work with them.
Not just the services you are competing for. Clients can often hire you for one type of service and if they are happy will expand this to other services. It is worthwhile them knowing at the beginning of the relationship what the range of your services is.
Build a picture of what is important to you, what you excel at and what successes you have had in the past. If you don’t have any existing clients to draw on, bring in any successes you had in a previous role. If you have won any awards or recognition, you can bring this in here too. In addition any formal qualifications.
In this section you should talk about quality and commitment. What are your 3 attributes and what do they mean for your business. Do you have a code of conduct that you follow and/or policies they should know about. How will you handle complaints for example.
This is where you demonstrate your commitment to continual learning and investing in yourself. List any short courses you have completed or intend to complete. Include attendance at webinars, events, training sessions and any other relevant activities.
As an online citizen it is important that you practice good security. If suitable, you should include a list of the technology you use to share and backup files, store passwords securely, access files remotely, manage projects and any anti-virus and other security services.[If you need help with this, download our Technology Toolkit]
Spending time perfecting your business profile will help you send a consistent and clear message to not only potential clients but to the world at large.
The content can form the basis of your about page on your website, your online profiles and even help you brand your business that is consistent with your values and attributes. Clients who like your business profile will be attracted to you and the chances are they will be your ideal clients.
Of course, you can also use the document to apply for jobs.
Save time in trying to figure this all out yourself, download our template to edit and get it done right, first time.Yes, I want it!
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