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What’s in a Business Profile (Resume)

business profile

Your business profile is an important document that forms the basis of all your lead generation and marketing. Clients will be swayed after reading the document on whether to hire you or not.

Its important that your document reads as a business profile and not a CV or Resume. It is the first impression that a potential client has of you and you want them to treat you as a business owner and not their employee.

Here’s why.

  • When clients have the mindset that you are an employee they think that they have to micromanage you and tell you what to do with your time. They are more focussed on time than on what you are contributing to their business.
  • When you are thought of as a fellow business owner, the client will empathize with you and understand that they are not there to micromanage you but to give you direction so that you can provide the services you agreed upon in your own way and within the confines of your business.
  • As a business owner, the client will value your input and often ask for your recommendations and guidance on particular areas of the business.

What to include in your Business Profile

Your Business and Contact Details including the hours that you are available. If you offer onsite visits, this should be mentioned as well with your location.

The start of the document should summarize your why (why you are in business), what you do, who you help and how you help them.

This is where you position your business and bring in your key marketing messages, attributes and what sets you apart from your competitors.

Add at least one testimonial at the end of the section.

Your Guarantee

A guarantee takes all the risk of purchase away from your client and puts the onus on you to provide a quality service. Nothing less than a 100% guarantee or you money refunded in full for the first week or job will do. This type of guarantee also means that you have to do your due diligence on all clients before you agree to work with them.

List all your Services

Not just the services you are competing for. Clients can often hire you for one type of service and if they are happy will expand this to other services. It is worthwhile them knowing at the beginning of the relationship what the range of your services is.

Your Strengths and Successes

Build a picture of what is important to you, what you excel at and what successes you have had in the past. If you don’t have any existing clients to draw on, bring in any successes you had in a previous role. If you have won any awards or recognition, you can bring this in here too. In addition any formal qualifications.

My Business Credentials

In this section you should talk about quality and commitment. What are your 3 attributes and what do they mean for your business. Do you have a code of conduct that you follow and/or policies they should know about. How will you handle complaints for example.

Continual Improvement

This is where you demonstrate your commitment to continual learning and investing in yourself. List any short courses you have completed or intend to complete. Include attendance at webinars, events, training sessions and any other relevant activities.

Include a link to a feedback survey. You can set this up free on or use the Thrive Quiz Builder if you are a member of 121temps.

Technology and Security

As an online citizen it is important that you practice good security. If suitable, you should include a list of the technology you use to share and backup files, store passwords securely, access files remotely, manage projects and any anti-virus and other security services.

[If you need help with this, download our Technology Toolkit]

Final Note

Spending time perfecting your business profile will help you send a consistent and clear message to not only potential clients but to the world at large.

The content can form the basis of your about page on your website, your online profiles and even help you brand your business that is consistent with your values and attributes. Clients who like your business profile will be attracted to you and the chances are they will be your ideal clients.

Of course, you can also use the document to apply for jobs.

If you would like to make your life a little bit easier, download our VA Business Profile Template and save hours of time figuring it all out.

Download VA Business Profile Template

Save time in trying to figure this all out yourself, download our template to edit and get it done right, first time.

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